Audit report
Nosto
Broad accessReach : moderateSensitive Accessby Nosto Solutions Ltd · Store design · Shopify App Store
Powerful Personalization. Made Easy.
Key insights
- ◆Established AI/personalization vendor with $19.6M ARR and ~$15.7M raised; not a fly-by-night developer.
- ◆4.8 rating with 60 reviews indicates moderate Shopify app usage; flagship product is broader CXP/SaaS sold off-Shopify.
- ◆Publisher uses Cloudflare + WP Engine for primary site; TLS clean but HSTS/CSP not enforced.
- ◆Mentions Huginn AI and agentic commerce, indicating LLM/ML use, though specific providers are not disclosed publicly.
Top findings
Analysis summary
Powerful Personalization. Made Easy.
- ◆Established AI/personalization vendor with $19.6M ARR and ~$15.7M raised; not a fly-by-night developer.
- ◆4.8 rating with 60 reviews indicates moderate Shopify app usage; flagship product is broader CXP/SaaS sold off-Shopify.
- ◆Publisher uses Cloudflare + WP Engine for primary site; TLS clean but HSTS/CSP not enforced.
- ◆Mentions Huginn AI and agentic commerce, indicating LLM/ML use, though specific providers are not disclosed publicly.
- ◆Dedicated Legal Center with vulnerability disclosure process via Stackla (acquired by Nosto) help center.
- ◆No public records of CVEs or data breaches involving Nosto found.
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Get startedOAuth scopes requested
These are the access permissions this app asks for during install. The sensitivity column reflects PII exposure and merchant impact.
| Scope | Sensitivity | Why we flag it |
|---|---|---|
read_products | Low | Required for product personalization and recommendation engine. |
read_orders | High | Typical for personalization based on purchase history; exposes order PII. |
read_customers | High | Typical for behavioral segmentation; exposes customer PII including email. |
read_themes | Medium | Typical for installing on-site script tag / theme app extension for personalization widgets. |
read_content | Low | Required to personalize content blocks and pages. |
read_productsRequired for product personalization and recommendation engine.
read_ordersTypical for personalization based on purchase history; exposes order PII.
read_customersTypical for behavioral segmentation; exposes customer PII including email.
read_themesTypical for installing on-site script tag / theme app extension for personalization widgets.
read_contentRequired to personalize content blocks and pages.
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Get startedNetwork surface
- Primary domain
- nosto.com
- TLS grade
- A
- HSTS
- Missing
- CSP
- Missing
Cloudflare-fronted, WP Engine origin; valid HTTPS but missing HSTS and CSP headers on marketing site.
Compliance & certifications
Privacy program and security documents are linked from a dedicated Legal Center, but specific certifications (GDPR/CCPA/SOC2/ISO27001/PCI DSS) are not confirmable from the public landing page. EU-headquartered company implies GDPR posture in practice, but no public certificate was confirmed.
Privacy policyPublisher reputation
- Publisher
- Nosto Solutions Ltd
- Verified Shopify Partner
- No
- Years active
- 15
- Other apps
- 0
AI / LLM usage
Catalog, behavioral events, and order/customer signals fed into Nosto's personalization, recommendation, and search models (branded as 'Huginn AI'); specific LLM providers not publicly disclosed.
unknown